B2C
Joom Marketplace connects cross-border merchants and suppliers to millions of customers, with Europe as its core market.
The AI-first infrastructure for global trade.
Joom Group makes international trade better through technology. We operate across two business segments: a global B2C marketplace with a decade of history, and a B2B trade platform — a set of connected services — built on that foundation.
SÃO PAULO · BRSHENZHEN · CNHCMC · VNMUMBAI · INBUSAN · KRTOKYO · JP
01 — FOUNDATION
Both sides of global trade
Joom Group operates on both sides of global trade, and each side rests on the same foundation — trade data, supplier relationships, logistics, and cross-border expertise.
B2B
A connected set of services covering the full trade cycle: what to sell, where to source it, how to finance it, and how to ship, clear, and deliver it. Today that means JoomPro, JoomPulse, JoomAI, and JoomFinance.
02 — B2C
Joom Marketplace
Global consumer marketplace with Europe as its core market. Joom is one of the leading cross-border B2C marketplaces in Europe and the largest business in the group today.
Over ten years, Joom has connected thousands of cross-border merchants and suppliers to millions of European consumers — running demand generation, logistics orchestration, and customer experience across dozens of markets.
10M+ACTIVE BUYERS
50M+ACTIVE LISTINGS
120+COUNTRIES SERVED
90%GMV FROM EUROPE
03 — B2B
One connected system for the full trade cycle
A typical importer or distributor works across a disconnected stack: one vendor for sourcing, another for freight, a customs broker, a bank that doesn't understand trade, a 3PL that talks to none of them. Nothing shares data. Nothing is integrated. AI — the one technology that could connect all of it — has nowhere to plug in.
Joom Group is closing the gap: sourcing, market intelligence, logistics, and customs in one connected system, with AI built on data that is not typically available in public tools.
The B2B services
JoomProTRANSACTIONS
JoomPulseINTELLIGENCE
JoomFinanceFINANCING
JoomFulfillmentPLANNED
JoomAITHE CONNECTOR
01TRANSACTIONSJoomPro
End-to-end cross-border trade for importers and distributors: factory-to-door, orders managed from start to finish, at any volume — from a single shipment to a standing supply program, including distribution inside the destination market. Operating in Brazil and Mexico.
02INTELLIGENCEJoomPulse
AI-powered analytics for marketplace sellers on Mercado Livre and Shopee: high-potential categories, new products worth adding to the assortment, demand trends ahead of the peak, true post-fee margins, real-time competitor pricing. Marketplace-neutral by design.
03THE CONNECTORJoomAI
An AI for e-commerce that supports the full workflow — niche discovery, sourcing, listing optimization, advertising, pricing, fulfillment, and more — powered by exclusive trade data and designed to work with marketplaces, ERPs, and other tools.
04FINANCINGJoomFinance
Deferred payment terms on B2B orders for eligible customers — up to 60 days on part of each order, so goods start selling before they're paid for. Currently offered by JoomPro in Brazil; opening to the wider market in the future.
05FULFILLMENT · PLANNEDJoomFulfillment
Today this is an option inside JoomPro's products. We are working toward a fuller service — stock held close to the customer, replenished in batches to Mercado Livre Full and other marketplaces, or delivered direct to the door — so that a seller will be able to run e-commerce without ever touching stock.
04 — GO-TO-MARKET
Brazil first. Every corridor next.
Brazil is one of the hardest major import markets in the world: a tariff and tax system that can double landed costs, customs complexity that stops most businesses at the border, and a fast-growing e-commerce market. Global trade runs on thousands of corridors. We started here on purpose — we believe a stack that holds up in Brazil can be applied to almost any of them.
SÃO PAULOSHENZHENHo Chi MinhMUMBAIBUSANTOKYOISTANBULMEXICO CITYSANTA CATARINA
05 — CLIENTS
Trusted by businesses across Brazil
10,000+ active clients and partners in Brazil
06 — GEOGRAPHY
One corridor live. More opening.
Joom built its stack on one of the world's toughest corridors: China → Brazil. From here the network grows along two axes — new destination markets for importers, and new sourcing origins: India, Turkey, and beyond. Every new origin connects to every destination. Corridors multiply, not add.
07 — NUMBERS
Joom Group by numbers
2.5xYEAR OVER YEAR GMVB2C growth in Europe
4xYEAR OVER YEAR GMVJoomPro growth in Brazil
7xYEAR OVER YEAR ARRJoomPulse growth in Brazil
08 — FROM THE FOUNDER
A letter from Ilya Shirokov
At Joom, we're building technologies to make global trade more efficient, transparent, and accessible. Global trade is a fascinating and powerful force — it has shaped the rise and fall of empires, driven the spread of religions, and enabled the diffusion of technologies across continents. Today, it remains the largest industry in the world, accounting for more than 60% of global GDP.Read the full founder's letter →
